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Meet Northern Michigan’s Fireplace Installation Experts

Redefining Cozy, One Fire At A Time

Who We Are: Creating Warm and Comforting Fireplace Solutions

For 40 years, Fireside Service & Installation has been northern Michigan’s go-to source for electric fireplaces and complete installation services. What started as a small local business has grown into the region’s only full-service fireplace company.
From our Traverse City showroom, we serve:
Whether you want a sleek electric fireplace, gas conversion, or outdoor fire feature, the team at Fireside manages every detail from start to finish.

Our Mission: Why We Wake Up Every Morning

Every home deserves the cozy fireplace atmosphere that brings families together. We bring that vision to life through expert craftsmanship, honest guidance, and complete installation services. Let us help you create warmth and style, inside and outside, from start to finish.

Our Vision: Where We’re Headed

We aim to become northern Michigan’s go-to source for the purchase and installation of gas, wood, and electric fireplaces. We want every family in our community to experience the warmth, comfort, and connection that a cozy Fireside fireplace brings to their home.

Our Values: What Drives Everything We Do

At the heart of everything we do is a commitment to comfort, craftsmanship, and community. We believe a fireplace is more than just a heat source – it’s the centerpiece of a home. Around the fireplace is where families gather to share stories and create lasting memories.

Craftsmanship

Every fireplace installation and gas line meets the highest standards of safety and craftsmanship. We take pride in the details others don't see:

Integrity

From selection to installation, we listen and guide you toward the right fit for your space and lifestyle. If an electric, gas, or wood-burning fireplace isn’t right for your space, we explain why and help you find better options.

Professionalism

From showroom visit to lighting your new fireplace, every interaction reflects our commitment to excellence. We respect your home, time, and vision. Our team treats every installation with the care we'd want in our own homes.

As a part of the northern Michigan community, we treat every home like it’s our neighbor’s, because it is.

Your comfort drives our passion. That’s the Fireside way.

Our Story

Forty years ago, we believed northern Michigan families deserved better fireplace options. Too many homeowners were juggling multiple contractors or settling for fireplaces that didn’t deliver the cozy experience they wanted.

Fireside solved that by becoming the region’s only full-service fireplace company. While others only sell products, we collaborate in the design of your fireplace and manage the complete installation, including:

This approach means customers work with one trusted team throughout their project.

Today, we’ve created cozy fireplace spaces across the region. Families have gathered around our installations for holiday celebrations, quiet winter evenings, and countless everyday moments that make a house feel like home.

What hasn’t changed? Fireside’s commitment to treating every customer like family. Whether you’re exploring fireplaces for the first time, planning major renovations, or need service on existing installations, you’ll work with experienced professionals who genuinely care about creating the perfect solution.

Visit our showroom and discover how a Fireside fireplace can help create the cozy gathering space your home has been missing.